More often than not, businesses looking to build a website are thinking that it entails flashy visuals and fancy features. But when it comes to web design it is essential to remember that first and foremost your website is a 24 hour sales tool. For your site to be an asset to your business it has to be effective. This means that your website needs to communicate a clear purpose, spark visitor’s interest in your service or product, and be easy for them to navigate.
While many web designer’s first goal is creativity, it is important to never sacrifice usability. Your new site may look awesome, but a hard to use website can be bad for business. “Standard web conventions” are a set of rules or guidelines that insure clarity and usability, while also making sure that they align with the visiting customer’s expectations. Just like we expect the doorbell to be next to the front door, web users expect websites to look and function a certain way. These conventions help them navigate a site with ease.
Make Navigation Easy
Visiting a new site is like landing in a new town. If you’re trying to get downtown, the easiest way is to look for signs that point you in the right direction. While you may know the ins and outs of your own company website, your visitors are foreigners. They’re looking for signs to get them to the page they need. a) Main Navigation Bar: This outlines the main sections of your website. Make sure it’s noticeable and easy-to-use. b) Calls-to-Action: These are buttons and callouts that prompt user action and guide visitors down intended traffic funnels. c) Breadcrumbs: Breadcrumbs are those tiny back arrows that allow the user to go back to the previous page or section. They allow users to go deep into your website without getting lost.
Keep Text Short and Sweet
Whether it’s through headlines or the main body content, text is the primary way to communicate the message of your website. Clear wording is essential to making this message understood and concise writing is key to ensuring it is understood quickly. If users are confused by your text or it’s too lengthy, they may become frustrated and leave.
Provide a Powerful Call-To-Action
A call-to-action is your way of getting users past your homepage. It prompts them to do something– whether it’s learn more, sign up, contact us, or participate in a trial. An effective call-to-action button is the difference between visiting traffic and returning customers. Be sure your call-to-action buttons stand out on the page without being overpowering. Keep language simple but exciting. Finally, use a font that is easy to read. An effective call to action should entice readers to click, as clicking is the key to converting visitors into customers.
SEO (Search Engine Optimization)
Ever wonder how to get your site listed on the first page of Google? It’s called SEO. In today’s world, SEO is a crucial part of your marketing campaign. It trumps any other strategies when it comes to pulling in prospects and boosting profits. This is why keeping your website optimized and Google-happy is one of the most important keys to success. After all, if your website isn’t optimized, it won’t rank in search results—or at least it won’t rank well.
A solid SEO campaign can be very beneficial to your website. Remember that search engine optimization is a never-ending process and it’s something that even your slightest competitor is working on. So, if you don’t keep up, you’ll simply fall behind. The last thing you want is for your competitors to out-maneuver you by ignoring this valuable tool for business success.
Responsive design, or mobile design, gives visitors a great experience regardless of the device – phone, tablet, laptop, or desktop. The first and possibly most important decision is choosing a responsive design approach; rather than a dedicated mobile website as were more popular in the past. It’s true that responsive web design will require a smaller investment than a separate mobile site and in the long run will be more cost effective. Just about everyone is looking things up on their mobile device, so you need to make sure your site is ready. If your website is not responsive you will lose potential business from mobile searchers.
If you are interested in more information or would like some feedback from us about your website, please contact us today! Our team of designers and developers will be glad to assist you!